Privacy & Cookies

At Ethical Stories Ethical Me, we are committed to protecting the privacy and security of our customers and site visitors, including you. We therefore fully appreciate and respect the importance of data privacy and security on the Internet.

We do not use the information you provide to us to learn any more about you other than what is required to fulfill your orders, to provide you with an improved shopping experience, or as otherwise detailed in these terms. Any contact details gathered through press or customer enquiries will not be used for marketing purposes unless otherwise requested by the individual.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Ethical Stories Ethical Me Limited.



We may collect and process the following data about you:

  • Data which you provide when you create an online account in order to purchase any products
  • Data which you provide when requesting any marketing information or when you enter any promotions
  • Details of transactions you carry out through our website and of the fulfilment of your order
  • Details of your visits to our site and the resources that you access       



We use cookies when you visit our site.  There are three main types of cookies – here’s how and why we use them.

  1. Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Bag”.
  2. Site analytics cookies – these cookies allow us to assess and analyse how customers use the site, to improve your shopping experience.
  3. Customer preference cookies –these cookies will remember your preferences (like your language or location) when you are browsing, so we can make your shopping experience as seamless as possible, and more personal to you.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future.  If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies.  Further information about cookies can be found at  Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site, and the complete Ethical Stories Ethical Me user experience that we pride ourselves on providing our customers.



We will only use your data for processing your orders and administering your online account and to provide you with information, products or services that you request from us or which we think may interest you, where you have consented to be contacted for such purposes.

We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services, which may be of interest to you, and we or they may contact you about these by post or telephone. If you are an existing customer, we will only contact you by electronic means with information about goods and services similar to those which were the subject of a previous sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data or on the form used to create your online account.

You have the right to ask us not to process your data for marketing purposes. We will usually inform you before collecting your data if we intend to use it for such purposes or if we intend to disclose it to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting Customer Services. Please note that if we remove your personal information from our databases, any online account which you have created will be cancelled.



We may disclose your data to third parties in the event that we sell or buy any business or assets, in which case we may disclose your data to the prospective seller or buyer.

If we formally collaborate with a third party for a pop-up or similar event then we may disclose your data to them.

If we or a substantial proportion of our assets are acquired by a third party, data we hold about you will be one of the transferred assets.

We may disclose your data to third party payment service providers from time to time engaged by us or any group of companies from time to time in order to process any payment transactions made over this website.