When Veganuary started seven years ago, it was a niche campaign with a small following. Veganism wasn't "a thing", and you'd definitely have had an eyebrow or five raised at you if you said you were going vegan for the month. Fast forward to 2020, and the campaign has grown enormously year-on-year. We are now at a point where it's completely normal for colleagues to catch up in the office on which of the "non-dairy parmesan cheese" brands they think is best, or sharing a vegan recipe that worked really well the night before. Office fridges have soy and almond milk options, and everywhere from Wagamama's to Kettle Chips to Greggs, through to your independent restaurants are offering vegan options.
Some may argue that it's becoming too trendy and people are just jumping on the bandwagon to be "cool". Even so, surely there's no harm done! Indeed... here are some facts and figures, summarising the estimated environmental impacts of Veganuary 2020.
1. In its 7th year, it's estimated that around 350,000 people have partaken in Veganuary
2. The amount of greenhouse gas emissions saved during January is the equivalent to removing 160,000 cars from the road
3. If the point above doesn't impress you enough, the Veganuary campaign has saved the equivalent greenhouse gas emission levels of about 400-500,000 single flights from London to Berlin
4, More than 200 new vegan products and menus have been launched by restaurants and supermarkets for Veganuary from Greggs bakery, to Leon's Love Burger, to Kettle's vegan cheese crips
5. Veganuary 2020 will have saved over 4 million animals